Now Available On Amazon — Operating a Successful Audiology Practice by Tom Greenbaum 3,000+ Focus Groups Moderated 50+ Years of Marketing & Sales Expertise Now Available On Amazon — Operating a Successful Audiology Practice by Tom Greenbaum 3,000+ Focus Groups Moderated 50+ Years of Marketing & Sales Expertise
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THE ENCORE STANDARD

Our Experience is YOUR Benefit.

Half a century of marketing, sales, and focus-group mastery — from Procter & Gamble and Arm & Hammer to the boards of Fortune 500 clients — now deployed for businesses that want to profit, grow, and exit on their terms.

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Operating a Successful Audiology Practice — by Tom Greenbaum
New · 2024

Operating a Successful
Audiology Practice

The nine-in-the-making operating manual for clinic owners — from staffing and marketing to sales conversations and margin control.

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Boardroom Strategy
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ENCORE Strategic Business Consulting is a client-focused consulting firm with extensive experience in all aspects of on-line marketing, eCommerce, social media and digital marketing — generated from ten years of counseling with over 1,200 clients as a SCORE (Service Corps of Retired Executives) counselor.

Tom Greenbaum, founder of the company, has conducted over 3,000 focus groups covering more than 100 different product categories, and has written four books about planning and conducting focus groups. Our strategic business consulting includes all aspects of starting and running a business — from business planning, forecasting, marketing and sales techniques, to brand identity and market research.

“ In the past nine years, ENCORE has specialised in working with audiology clinics to help them operate more effectively — using the same traditional marketing and sales tools that have worked so well for clients in other industries. — Tom Greenbaum
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What we do

Three Pillars. One Standard of Excellence.

Every engagement is bespoke — priced to your scope, delivered with a guarantee you can hold us to.

Focus group research session — diverse participants around a table with moderator
01

Focus Group Research

Moderated by Tom personally. Reports written by Tom personally.

Quality focus groups require extensive planning so that the right participants are recruited and the right topics are covered. Sessions run ~90 minutes with clients observing behind a one-way mirror.

  • Project Design & Location Selection
  • Recruitment Screening Questionnaires
  • Discussion-Guide Development
  • Moderation & Written Analysis Reports
Commission a study
Strategic business consulting session — team around a boardroom table
02

Strategic Business Consulting

Identify the leverage. Grow revenue at healthy margins.

We work with founders and executive teams on everything required to run a healthy, growing business — from the first plan to the exit strategy.

  • Business & Marketing Plans
  • Brand Identity, Name & Logo Design
  • Forecasting & Market Research
  • New-Product Introductory Plans
  • Effective Advertising Vehicles
Book a strategy call
Sales education and training — coach guiding a seller through a presentation
03

Sales Education & Training

"Nothing happens in the business world until there is a sale."

Most organisations confuse education with training. We design programs that pair the two correctly — so your team actually closes more.

  • Objection-handling & closing playbooks
  • Ride-along live coaching by senior sellers
  • Demonstration-first training methodology
  • Custom programs per industry vertical
Train your team

Our Philosophy

Quality We won't stop until you're 100% satisfied — that's a guarantee.
Efficiency Lean procedures that deliver results faster without cutting corners.
Fair Prices Transparent, project-scoped pricing — no hidden fees, no surprises.
Specialisation · Nine Years Deep

Expertise in the Audiology Business.

We work with large and small audiology clinics to improve every functional area of the practice — from strategic planning to the sales conversation itself.

01 Strategic Business Planning

Annual business plans, forecasting, and clear milestones tied to outcomes.

02 Clinic Staffing

Defining functional areas and deciding what to hire in-house vs. outsource.

03 Marketing the Clinic

Social & digital, website optimisation, agency management, physician marketing, patient reviews.

04 Finance & Pricing

Purchasing behaviour and device pricing to protect optimal margins.

05 Sales Management & Training

Before, during and after the appointment — with audio/visual materials that lift closure rates.

06 Reporting & Controls

Scorecards that show performance on trend lines and at any point in time.

Books by Tom

Eight Books. Fifty Years of Practice Set to Paper.

Available in hardcover on Amazon and as an e-book wherever you buy digital books.

Cover of Operating a Successful Audiology Practice by Tom Greenbaum
Featured · 2024

Operating a Successful
Audiology Practice

Written after nine years embedded inside New York audiology organisations, this is the operating manual Tom wished every clinic owner had on day one — covering staffing, marketing, finance, sales conversations, and the reporting controls that turn a good clinic into a great one.

PublishedMid 2024
FormatHardcover · E-Book
WhereAmazon · Business Libraries
Get it on Amazon
150 Lessons Learned From 50 Years in Consulting
2023

150 Lessons Learned

Wisdom distilled from five decades of boardrooms, clinics and consumer brands.

You Can Do It — Revised Edition 2018
Rev. 2018

You Can Do It

The entrepreneur's field manual — originally a SCORE favourite, now revised.

The Consultant's Manual — English edition
English

The Consultant's Manual

Complete guide to building a successful consulting practice.

Manual del Consultor — Spanish edition
Español

Manual del Consultor

Spanish edition of The Consultant's Manual — Diaz de Santos, S.A.

Manual do Consultor — Portuguese edition
Português

Manual do Consultor

Portuguese edition — Guia completo para a prática de consultoria.

The Handbook for Focus Group Research — Second Edition
2nd Edition

Handbook of Focus Group Research

The industry reference — planning, moderating and reporting focus groups.

The Practical Handbook and Guide to Focus Group Research
1986

Practical Guide to Focus Groups

The original hands-on guide that started the trilogy — still in print.

Moderating Focus Groups — A Practical Guide for Group Facilitation
Facilitation

Moderating Focus Groups

A practical guide for group facilitation — the third book in the series.

You Can Do It — earlier edition
2012

You Can Do It · 2012

Earlier edition of the small-business guide — still a favourite with new founders.

View full gallery of books by Tom
Tom Greenbaum, Founder of ENCORE Strategic Business Consulting Thomas L. Greenbaum Lafayette College · MBA, Columbia Business School
About Us

Meet the man behind ENCORE.

Tom Greenbaum founded ENCORE Strategic Business Consulting in December 2019 after retiring from an eleven-year career as a volunteer business counselor at SCORE. Prior to SCORE, Tom created and built a large eBay store — running over 50,000 auctions in less than three years.

Between 1973 and 1993 he was a major player in three marketing, sales and promotion consulting firms — starting at Glendinning Associates (a firm composed almost entirely of Procter & Gamble alumni), forming the Connecticut Consulting Group in 1979, which was sold to Publicis in 1989 and became Clarion Marketing & Communications.

In 1993 he founded Groups Plus, a focus group research and consulting firm he ran until 2007 — personally moderating over 3,000 focus groups across more than 100 product categories, largely with Fortune 500 clients.

Work with Tom
  1. 1973Glendinning Associates
  2. 1979Connecticut Consulting Group
  3. 1989Clarion Mktg (Publicis)
  4. 1993Groups Plus, Inc.
  5. 2008SCORE · 1200+ clients
  6. 2019ENCORE Strategic
Career Milestones

A half-century of boardrooms, brands & clinics.

Every logo below is a chapter of Tom's fifty-year journey — from the P&G training halls to the audiology clinics of New York City.

Procter & Gamble Procter & Gamble 1971 – 1973 · Puffs & Charmin brand teams
Arm & Hammer Arm & Hammer Church & Dwight · Launched non-polluting detergent
Glendinning Associates Glendinning Associates 1973 – 1979 · P&G alumni consulting firm
Connecticut Consulting Group Connecticut Consulting Group 1979 · Co-founded with four partners
Groups Plus Groups Plus, Inc. 1993 – 2007 · 3,000+ focus groups moderated
SCORE — Service Corps of Retired Executives SCORE 11 years · 1,200+ small-business clients counselled
Audio Help Hearing Centers Audio Help Hearing Centers Executive role · NY audiology organisation
ENCORE Strategic Business Consulting ENCORE Strategic Est. 2019 · Our Experience is YOUR Benefit
Categories With Experience

250+ Industries. One Method.

A representative slice of the ~250 industries Tom has consulted in — including Direct Marketing, Franchising, Cable TV, Radio, Publishing, Fund-Raising, Executive Recruiting, On-Line Gaming, Semiconductors, Computers, Software, Web Hosting, Limousine Services, Travel Agents and many more.

From the Blog

Ideas worth stealing.

Twenty-seven long-form articles from Tom's writing — on advertising, sales, focus groups, consulting, small business and audiology.

View all 27 blog articles
Articles Published

Four decades in print.

Tom has published ~110 articles (1981–2009) in third-party magazines and newspapers — on focus-group research, marketing, advertising and promotion.

Request the full index
Quirk's Marketing Research Review Advertising Age Marketing News Product Management Today The Bankers Magazine Financial Marketing Healthcare Marketing Report QRCA Views Television / Radio Age TotalPolitics Magazine Cable Marketing HR Focus The Quality Observer MRA Alert Newsletter FocusVision News